Pirelli’s 50 years of Va-Va-Voom




World famous Italian tyres never looked so voluptuous in a mural calendar travelling 50 years.







PIRELLI’S distinguished obscene calendar turns 50 this year and a association is imprinting a eventuality by bringing together some of a many famous photographers and models who have acted for it over a years.


The Pirelli Calendar was founded in 1964 as a selling tactic for a company’s chosen tire business, that is among one of a top-grossing companies in Italy.

In a 50-year-history, a calendar has consecrated an shining list of photographers that embody Richard Avedon, Peter Lindbergh, Bruce Weber, Mario Testino, Annie Leibovitz, Peter Beard, and Mario Sorrenti, among others.

They have prisoner supermodels including Kate Moss, Naomi Campbell, Gisele Bündchen, as good as actresses Selma Blair, Penélope Cruz, and Sophia Loren in photographs that offer as an paper to Italian sensuality.

The Pirelli Calendar that has featured photographers such as Helmut Newton has for fifty years distinguished a womanlike form.

The Pirelli Calendar that has featured photographers such as Helmut Newton has for fifty years distinguished a womanlike form.





IN PICTURES: CALENDAR MARKS 50 YEARS OF STYLE

At a time of a investiture in a mid-Sixties – an epoch abundant with both counterculture and domestic conservatism – a calendar combined a new niche for erotica as an art form.

Typically shot in several states of undress, Pirelli’s several editions showcase a womanlike form not as a quite passionate object, though as a board for femininity and fertility.

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