Most famous for her video for Justin Bieber, Parris Goebel has gone from suburban New Zealand girl to global dance and style icon.
It all began with polyswag – her unique take on hip hop inspired by her Polynesian heritage.
The BBC profiles her as part of a series on Asian women likely to make the news in 2017.
Video by Mauricio Olmedo-Perez and Saira Asher. Footage provided courtesy of Parris Goebel.
Read about the other women to watch:
Deepika Bhardwaj: The woman who fights for men’s rights
Leila de Lima: The woman who dares to defy a president
Regina Ip: Hong Kong’s controversial ‘Iron Lady’