Nokia’s 3310 phone has been relaunched scarcely 17 years after a debut.
Many cruise a strange handset iconic since of a recognition and sturdiness. More than 126 million were constructed before it was phased out in 2005.
The revamped chronicle will be sole underneath looseness by a Finnish start-up HMD Global, that also denounced several Nokia-branded Android smartphones.
One consultant pronounced it was a “fantastic way” to relaunch Nokia’s phone brand.
“The 3310 was a initial mass-market mobile and there’s a vast volume of nostalgia and love for it,” commented Ben Wood from a record consultancy CCS Insight.
“If HMD had usually announced 3 Android inclination they would have hardly got a integrate of mainstay inches in a press.
“So, a 3310 is a really crafty pierce and we design it will sell in poignant volumes.”
Nokia no longer creates phones itself, though manufactures telecoms equipment, Ozo practical existence cameras, and health pack underneath a Withings brand.
The new 3310 qualifies as a “feature phone” rather than a smartphone as it usually provides singular internet facilities.
It relies on 2.5G connectivity – that has slower information speeds than 3G or 4G – and is powered by a S30+ handling system, that allows web browsing though has a most smaller operation of apps than Android or iOS. Its singular camera is also limited to dual megapixels.
However, a advantage over some-more absolute handsets is a battery life. HMD says a colour-screened phone has adult to a month’s standby time and delivers some-more than 22 hours of speak time.
It also comes with a complicated chronicle of a classical diversion Snake preinstalled.
Its launch cost is €49 ($51,75; £41.51).
“It’s roughly like a digital detox or a holiday phone,” HMD’s arch executive Arto Nummela told a BBC.
“If we wish to switch off to an border though we still need to have a [mobile] lifeline, it’s a shining solution.
“Why wouldn’t we buy this like candy? If we see this unresolved on a shelf during a checkout in a [see-through] package, afterwards you’d usually buy it as an accessory.”
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HMD also reliable a Nokia 6 Android smartphone would be expelled worldwide following a China entrance in January.
The device has a 16 megapixel back camera, a 5.5in (14cm) 1080p “full definition” shade and includes a Google Assistant supporter – a hunt engine’s opposition to Apple’s Siri.
It is labelled as a mid-tier device during €229, alongside a silken black special book that costs €299.
In addition, a organisation showed off smaller, lower-range Nokia 5 and Nokia 3 models.
Taiwan’s Foxconn will make a phones, that competence equivalent concerns that networks competence have about HMD’s ability to deliver.
“Foxconn – with a knowledge operative with Apple and Samsung – is positively a standout device manufacturer,” commented Tim Coulling from a tech investigate organisation Canalys.
“It’s ability to assistance HMD go from tiny to vast scale will be a vicious cause in their partnership.
“It also means if HMD wants to locate production in opposite regions to take advantage of pockets of demand, that’s something Foxconn will concede them to achieve.”
However, another marketplace viewer pronounced HMD’s success was distant from guaranteed.
“Resurrecting one of Nokia’s underline phone bestsellers seems like a good beachhead to conflict a smartphone market.
“But another partial of Nokia’s birthright was a high-end devices.
“What HMD needs subsequent is a higher-end [Android smartphone] that is different, and that’s always a problem with Android: how do we differentiate?
“Nokia’s code will get them so distant – generally in rising markets – though perplexing to pull into a high-end contra Apple, Samsung or even Huawei will be tough.”
Analysis: Rory Cellan-Jones, Technology correspondent
There is no doubt what a headlines will be from a HMD Global Nokia eventuality here in Barcelona – and they won’t be about a new operation of sharp Android smartphones.
Yes, a reboot of a Nokia 3310 is fun – and maybe there is a outrageous assembly for a lapse to a time when all we could do with a phone was make calls and play Snake.
But make no mistake, if this square of nostalgia is a destiny of a Nokia code afterwards it is doomed. And of march a intelligent group during HMD Global know that. They haven’t built partnerships with Foxconn, Google and hundreds of operators around a universe on a guarantee of a lapse to a 2G past.
It is phones like a Nokia 6 – apparently already offered good in China – that are pivotal to any hopes of creation a Finnish code a force to be reckoned with again. But of march nonetheless another chunk of steel and potion using Android was never going to excite a analysts and reporters sleepy of artificial launches where a difference “awesome” and “revolutionary” are thrown around like confetti.
Hence a preference to remind us of Nokia’s stately past, where everybody seemed to have a phone with that informed ringtone and nobody was seeking to steal a horse to get them by a day. A cadence of selling talent afterwards – though a unsure strategy.
If a phone-buying open one now sees Nokia as a retro code rather one that has been revived for a 4 and 5G future, afterwards HMD competence come to bewail a 3310 gimmick.