Nintendo announces Switch price and date

Nintendo SwitchImage copyright

Image caption

The Nintendo Switch screen can be docked to connect to a TV

Nintendo has said it will release its long-awaited new console, the Nintendo Switch, on 3 March.

It will cost $299.99 in the US and 29,980 yen ($260) in Japan, more than most analysts had been expecting. European prices were not announced.

The stakes are high for the Japanese firm after its most recent console, the Wii U, failed to replicate the success of the original Wii.

Nintendo shares dipped as details of the launch began to trickle out.

Mario’s back

Nintendo revealed in October last year that the games machine would be a handheld device that doubles as a home console.

Previously code-named NX, the Switch looks like a tablet computer with controllers that attach to its sides.


US price tag

  • ¥29,980 Japan launch price

  • 2.5 to 6.5 hours battery life

  • 80+ games in development

Games will be delivered on small cartridges, a nod to older Nintendo consoles.

The firm says that about 80 games are in development, including a new Mario game called Super Mario Odyssey, out late in 2017.

Nintendo consoles: A history in pictures

‘Watershed moment’

Some analysts believe the device could be Nintendo’s “last shot” at selling a home console, after the WiiU proved a flop.

It was rapidly outsold by Sony’s PS4 and Microsoft’s Xbox One, although Nintendo has enjoyed success with its handheld 3DS device.

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“This is another watershed moment for the company because the Switch kind of epitomises the new strategy that the company is trying to put into practice,” said Piers Harding-Rolls, gaming analyst at IHS Technology.

“This is being positioned as more of a home entertainment device with mobile capabilities. The big deciding factors are the pricing and the marketing. You would hope that they’ve learnt the lessons of trying to market the Wii U.”

By releasing something that allowed gamers to play Nintendo titles both at home and on the move, the firm could find a “very lucrative middle ground”, said Ovum analyst Paul Jackson.

“Pure console gamers are likely to be disappointed here as it will probably be a powerful mobile device (battery allowing) but a comparatively weedy dedicated home one.”


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