NOT calm with only photographing a favourite destination, a drifting Kangaroo asked flyers to contention holiday snaps of their favourite destinations.
Four of those Qantas passengers afterwards had their personal holiday snaps incited into oppulance singular book silk scarves as partial of a partnership between Qantas and cool-school Australian designers Bird Knoll. The label’s scarves are lucky by celebrities including Miranda Kerr and Rachel Hunter.
It’s a second year in a quarrel that Qantas and Bird Knoll have worked together to mix conform and transport after a entrance of a Feels Like Home headband final year, desirous by a Qantas trend ambassador, Jessica Hart and her hometown of Melbourne.
The 2016 Destinations headband array captures a hint of 4 Qantas destinations photographed by travellers who submitted an picture they had taken of their favourite end as partial of a Qantas Instagram competition.
The row of judges including Vogue Editor, Edwina McCann, Bird Knoll founders Macayla Chapman and Natalie Knoll and Qantas Digital Consultant Nicole Warne comparison a winning entries.
The images decorated 4 unequivocally opposite end scenes including Tamworth (NSW), Venice Beach (Los Angeles), a furious giraffe in a obscurity (South Africa) and Bondi’s iconic Iceberg sea baths (Sydney).
The images were afterwards translated onto 90cm x 90cm silk engineer scarves. The winning entrance destinations embody Tamworth by Colin Goddard from Sydney; Bondi from Samantha Herbut of Adelaide; South Africa by Soseh Demirian from Sydney and Venice Beach in Los Angeles, that was shot by Carly Chan of Auckland.
Bird Knoll’s pattern photographer Natalie Knoll pronounced she was tender with a description of images submitted and in particular, a tender flawlessness of a images that were all shot casually during transport adventures.
“All 4 of a images by a guest photographers are enthralling in opposite ways,’ says Natalie Knoll.
“Bondi and Venice Beach are both confidant with bursts of splendid colours and activity, while South Africa and Tamworth use soothing light to prominence a regard and beauty of animal and landscape.
“The combination of any picture is crafty and they all interpret ideally into a Bird Knoll scarf.”
Qantas Group Executive Brand, Marketing and Corporate Affairs, Olivia Wirth, pronounced a new scarves were a good showcase of Australian talent: “We all adore pity a adventures and transport practice on amicable media, though to have your work featured on a Bird Knoll headband is unequivocally a subsequent turn up,” pronounced Ms Wirth.
“It’s apparent that there are some impossibly means Qantas business out there, and we adore a approach their images constraint a sorcery of transport in a unequivocally natural, evocative way.
“The scarves are a pleasing new transport appendage and we’re positively gay to be assisting a
fantastic, innovative immature Australian code like Bird Knoll grow the business.”
The Qantas x Bird Knoll Destinations array scarves will be accessible for squeeze during www.qantasshop.com.au, inskyshopping.com, Birdandknoll.com, name stockists and will sell for $132.