Dyson unveils ‘quieter’ £299 hairdryer

Media captionSupersonic is a initial hairdryer assembled by Dyson

Dyson has suggested a initial personal caring product – a hairdryer that it says is quieter and reduction deleterious to hair than a required machine.

It is a initial hairdryer powered by a miniaturised atmosphere siphon in a handle, regulating a same airflow beliefs as Dyson’s table fan products.

The association pronounced it had invested £50m in a growth of a device.

However, a £299 cost tab creates it during slightest twice as costly as salon-grade dryers done by opposition manufacturers.

“People do spend a lot of income to take caring of their hair,” pronounced Thidathip Tawichai, researcher during Euromonitor International.

“People in grown markets customarily demeanour after their personal caring some-more and buy some-more costly products.

“But £300 is unequivocally costly and a lot to deposit in a hairdryer. People like to follow fashions and spend a small income perplexing opposite things,” she told a BBC.

Image caption

Sir James Dyson’s association sole £1.7bn value of products in 2015.

Dyson is best famous for a bagless opening cleaners and high-speed palm dryers, nonetheless it says it has a serve 40 products in development.

The company’s owner Sir James Dyson pronounced building a hairdryer was an “obvious” choice.

“There usually happens to be a outrageous margin in airflow,” he told a BBC.

“We make unequivocally high-speed motors… so it’s rather apparent that we would lift on and use that in all concerned in airflow.”

Image copyright
Dyson

Image caption

Dyson has assembled a hair investigate laboratory in Malmesbury, UK

The association pronounced it had spent £50m questioning a “limitations” of required hairdryers. The biggest problem, according to Sir James, was that styling attachments and a dryer’s vicinity to hair slowed airflow and led to hair being overheated.

“If we overheat a hair, we get H2O froth in a cortex bursting and blustering holes in a fibres, that gives we a lifeless demeanour and shop-worn hair,” he told a BBC.

Defending a cost of a hairdryer, that will cost some-more than some of a firm’s latest opening cleaners, Sir James said: “We all spend 20-30 mins each day doing a hair, so we use it an awful lot.

“Not deleterious your hair, that’s value a lot of money.”

Image copyright
Dyson

Image caption

Dyson engineers assembled hundreds of prototypes

Personal caring researcher Roshida Khanom of Mintel pronounced women in sold had started looking for products that were kinder to their hair.

“We found a high suit of women are tying their use of feverishness appliances and 20% had bought appliances that explain to be reduction damaging, so there’s unequivocally a marketplace for products that don’t repairs hair,” she told a BBC.

While Dyson’s hairdryer will be marketed during consumers as good as haircare professionals, Sir James pronounced it was some-more critical to prove business than to interest to a far-reaching audience.

Image copyright
Dyson

Image caption

Dyson’s hairdryer will be marketed during consumers

“It’s not so most how many we sell that’s important, it’s either people who buy it like it,” he told a BBC.

“I don’t mind if we usually sell 100 a year, as prolonged as those 100 people consider it’s unequivocally good. we wouldn’t make most income though that’s not always a point. That’s not what drives us, that’s not what creates it exciting.”

The new hairdryer will initial go on sale in Japan, where Dyson says 96% of people possess a hairdryer.

Headline News Today Technology

Leave a Reply

Facebook

Get the Facebook Likebox Slider Pro for WordPress