ASOS and Pull Bear have been criticised on social media for describing a pair of size 10 shorts as “large”.
Twitter user Hollie posted a screenshot of the item.
Since then, many people have left comments including: “No wonder girls think they’re fat when a large is a size 10.”
ASOS has apologised for the listing of the item and has called it a “technical glitch”.
Since sharing the tweet, it’s had more than 2000 likes and has been shared nearly 600 times.
Many of the tweets address how sizing items in this way is dangerous.
Some also show concern that this type of sizing could promote a negative perception of body image for women.
“I was size 10 once in my life ever and it was when I was anorexic,” says Maeve McQuillan.
“Calling it ‘large’ is not good,” she adds.
Pull Bear is owned by Spanish company Inditex, who also run Zara, Bershka and Mango.
Maeve also tweets to say “In Zara, a 12 is an XL… it’s just not statistically accurate.”
The size guide from the Pull Bear website matches up sizes XS-XL with European sizes but not UK ones.
It lists a ‘Large’ here as a EU 40, which in UK sizing would be a 14, not a 10.
The online brand Glamorous uses sizes Small, Medium and Large and lists them as a 10, 12 and 14 respectively.
Other stores Topshop, Pretty Little Thing and Boohoo list their shorts by dress size.
ASOS said in a statement: “We’re really sorry for the confusion caused by the technical glitch, which meant certain Pull Bear sizes weren’t represented properly.
“This particular style has now been fixed and back online.”